Considered royalty in their hometown in Seoul, P1Harmony has now become a worldwide phenomenon, especially in the United States. Their US tour sold out in 30 seconds, Trevor Noah invited the band on his Daily Show last summer, and they have recently released their mini-album, becoming within days the best-selling album in first-week sales.
So how did P1Harmony become a phenomenon in Hollywood, the most competitive industry in the world? First of all, their catchy bilingual songs caught the attention of the Gen Z audience. “Doom Du Doom,” filmed in Los Angeles, reached 11 million views over the summer and catered to sophisticated choreography and rich visuals proper to the Kpop universe.
Because of their young age, members Keeho, Theo, Jiung, Soul, Intak & Jongseob, aged 16-20, managed to create a relatable relationship with their fandom. P1eces from all over the world praise their “effortless swag,” made of catchy pop beats and their choreographies, copied by millions on social media. This savvy melange landed the band nominated for “Best Rookie of the Year” at Korea’s 2021 MAMA Awards.
One more thing that might make a difference with their KPop fellows: P1Harmony members always put their P1eces—their fans—first. In order to satisfy all their needs, they recently released their first album, a six-song track record titled “Harmony: Zero In.”
P1Harmony member Keeho says, “This album is about freedom and individuality and how we are going to go about living in this new world we created for ourselves, the new rules we are going to make, and how we’re going to live amongst each other and how to live in harmony. We’re experimenting with a new genre and new style, so we hope that our P1eces will like it. It’s going to be fun to watch and see P1Harmony in a new setting and atmosphere. We hope you like it as much as we enjoyed making it!”
Their electrifying dance choreography has put them on the map garnering attention from the NY Times, Vogue, Rolling Stone, TIME, Billboard, Forbes, NME, Teen Vogue, and more. Looks like their harmonies will become legendary in the time of a heartbeat.
**P1Harmony story credits**
Photography: Reinhardt Kenneth
Story: Annabelle Azadé
Creative Director: Yuki Bomb + Michelle Wu
With Designer: Kenneth Barlis
Makeup: Eunsol Park
Hair: Kyeongrim Han
Stylist: Jayeon Kim + Michelle Wu
Lighting Director: Rielle Oase
Gaffer: Gerald King
Grip: Matt Mendoza + Mitch Santos
Photographer’s Assistants: Suimay Lee, Jenna Nikole, Mady Whatsername
Videography I: Jay Ford
Videography I Assistants: Christopher Balladarez & Georgia Fowkes
Videography II: Sky Sia
Wardrobe + Production Assistants: Sofia Kuthy, Guen Sagun, Amparo Sagun & Nick Correa
Production: CM Agency
Location: SHi XI Recording Artist/Owner Of The Dojo LA
Catering: California Donuts & me.n.u cafe
Story: Annabelle Azadé – Harper’s Bazaar Vietnam