Photo courtesy by Bergh Special Products. Photographed by Oleksandra Aleksandrovska.
From engineering to a culture of mobility, Bergh Special Products occupies a distinct position in the world of wheelchair accessories, combining technical precision with a broader cultural vision of mobility and self-expression. Founded in 1999 in the Netherlands by Frank Bod, the company was global in its mindset from the very beginning. When he first began rethinking accessories for people with disabilities, Bod set a clear goal: to create solutions that would be relevant and meaningful worldwide, regardless of country, culture, or visual context. With this vision, BSP started as an engineering-driven project focused on safety and functionality, and gradually evolved into an international brand shaping a contemporary understanding of design in accessibility.
From the outset, Bergh Special Products aimed to go beyond solving purely technical challenges. The company has consistently redefined the role of mobility accessories, treating them not as neutral utilitarian objects, but as extensions of the individual. From custom spoke guards to medical Trays, BSP products are designed to reflect a person’s lifestyle, rhythm, and sense of self.
Universal Accessibility Design for Global Mobility and Identity
A new momentum in the brand’s development came with the arrival of Vladyslav Biletskyi, Chief Innovation Officer at Bergh Special Products, who became the driving force behind the company’s shift toward global design thinking. Bringing fresh ideas and a structured approach to experimentation with materials and form, he expanded the very notion of what mobility accessories can be. His work introducing new materials and production solutions allowed BSP to move beyond conventional functionality and speak to users on an emotional level.
“At BSP, our APPROACH is built on the BELIEF that ACCESSIBILITY must be visually strong and INSTANTLY READABLE. If a product doesn’t SPEAK TO A PERSON through IMAGERY and IDENTITY, it remains just a FUNCTION.”
Due to his innovative ideas, Bergh Special Products developed a cohesive visual language that is recognizable and consistent across different parts of the world. This systematic approach, attention to detail, and constant search for new materials have positioned the brand as a trusted partner for international franchises, entrusting BSP with the creation of official products for a global audience. As a result, people in different countries receive authentic products that fully align with expectations of quality, aesthetics, and visual identity. For BSP, it is not enough to be present in multiple markets. The brand aims to serve as a connecting thread of accessibility and inclusion, running from the Americas through Europe to Australia, subtly stitching together a global culture of mobility.
Global Design Projects for Wheelchair Accessories Without Geographic Limits
For Bergh Special Products, working with visual content is a strategic priority rather than a secondary marketing tool. The launch of BSP’s new neon spoke guards became a natural extension of this approach, with the product introduced through international photoshoots that translate its bold character and design intent across different markets while preserving a unified brand sensibility and philosophy. As Vladyslav Biletskyi notes, global reach today is not about scale, but precision: “An idea must read equally clearly anywhere in the world.”
Naturally, such projects come with the challenges of distance and logistics. In this context, collaboration with the inclusive talent agency ZBD played a key role, bringing local expertise and coordination that made it possible to organize and deliver a photoshoot in Sydney for BSP’s new neon spoke guards under tight timelines and at an exceptional professional standard. The project became a strong example of how a European brand can work seamlessly with experienced international partners on the other side of the world, without losing visual coherence or conceptual depth.
Responsible Design and Long-Term Thinking
For Frank Bod, progress has always been inseparable from responsibility, and this philosophy remains central to Bergh Special Products today. The company continues to develop environmentally conscious production processes, use recyclable materials, and build a sustainable growth model where aesthetics never come at the expense of ethics.
Each partnership and every product becomes part of a broader vision that Vladyslav Biletskyi continues to actively advance: accessibility is not a limitation, but a space for design, meaning, and freedom. Bergh Special Products keeps shaping a global standard in which mobility can be functional, visually expressive, and genuinely contemporary at the same time.
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