ARTCODED, the innovative creative agency and production company founded by Gina Kim-Park and spearheaded by creative director and fashion photographer Reinhardt Kenneth, is set to launch a groundbreaking new program titled “ARTCODED: Artist Spotlight.”
This program aims to highlight and nurture the talents of emerging international photographers by guiding them through the creation of high-end fashion editorials.
Under Kenneth’s mentorship, these photographers will learn to elevate their work while maintaining their unique artistic signatures. The program’s debut features Kamonwan Norralak, a photographer whose whimsical and thought-provoking work captivated both Kim-Park and Kenneth, making her an ideal choice for this pioneering collaboration.
The first installment of “ARTCODED: Artist Spotlight” took place in Kamonwan’s homeland of Thailand and starred Miss Universe Thailand 2016, Chalita Suansane. This collaborative effort seamlessly combined local culture with high fashion, showcasing Kamonwan’s surreal interpretation of a celebrated warrior woman.
The initiative exemplified the fusion of Kamonwan’s unique artistic vision with ARTCODED’s exacting production standards. Despite the mentoring and supervision occurring remotely from Los Angeles, the resulting editorial was a stunning testament to the power of international cooperation.
The shoot featured designs from some of Southeast Asia’s most esteemed designers, including the regal creations of FLYNOW, the opulence of SAVVY, and Chiravut Yulek’s innovative collection, which drew inspiration from the imagery of a capsized fishing boat in a desert and utilized gradient dyeing and rope weaving techniques to evoke a seaside mood at sunset.
Through “ARTCODED: Artist Spotlight,” ARTCODED aspires to continue discovering and celebrating remarkable talent from around the world, thus enriching the global fashion industry.
By offering a platform for photographers like Kamonwan Norralak, ARTCODED is fostering creative growth, bridging cultural divides, and championing diversity in fashion. This program promises to elevate international artists, showcasing their distinctive perspectives and the rich tapestry of global fashion.
Gina Kim-Park and Reinhardt Kenneth’s dedication to nurturing and promoting international talent through this initiative reinforces ARTCODED’s position as a leader in fostering global artistic collaboration.
An ARTCODED @art.coded Production.
Producer: Gina Kim-Park @ginakpark.
Mentor: Reinhardt Kenneth @reinhardtkenneth.
Talent: Chalita Suansane @namtanlitaa.
Photographer: Kamonwan Norralak @50.7021.
Lighting: @nanlite_glabal @nanlux_nasri.
Stylist: Sujitra Srithamma @llunarrshjxx.
Stylist assistant: Irinkamon Worakhat @jeanyeanneanns.
Assistant camera: Phudinan Srihanam @phudinan.s; Nawattakam Wongprasit @nunbarock.
Makeup: Pakitta Hengkrawit @jjjpann @watashiwa.japan.can.makeup.
Hair: Chanunchida Suwannagart @sheenzzzze @sheenz.makeup.
Art director/Graphics: Sirawich inudom @sr_wc_.
Prop master: Wannapak Popak @nnxnnew.w.
Retouch: Chidsanupong Thaya @champyy.arx.
Harper’s Bazaar Vietnam