AMARA means Eternal Love for Oneself. Model: Maureen Wroblewitz. Photographer: Reinhardt Kenneth. Dress: Vungoc&Son. Necklace: Arsis. Earrings: Arsis. Boots: United Nude.
Fashion, when it speaks as art, has the power to reshape meaning, question established narratives, and elevate the collective spirit. AMARA embodies this fusion between thought and gesture, between skin and symbol. Her work does not merely dress bodies. It redefines what it means to exist with intention in a world that is constantly watching.
Dress: Vungoc&Son. Necklace: Arsis. Earrings: Arsis. Boots: United Nude.
In a moment when an increasing number of Latin American talents are entering global spaces with voices of their own, AMARA has transformed her personal history, cultural roots, and sensibility into an editorial language that engages directly with female empowerment and contemporary identity.
Jacket: Amara. Gown: Alyne by Rita Vinieris. Necklace and earrings: Milir Jewelry. Necklace: Adiba.
MALA SANTA: More Than Fashion, a Declaration
They say labels define us. AMARA dismantles them.
“I am neither BAD nor SAINT, only WOMAN,
the one I CHOOSE to be.”
LEFT | Suit: Amara. Corset: Rafik Zaki. Earrings: Zena. Shoes: United Nude. RIGHT | Jacket: Amara. Gown: Alyne by Rita Vinieris. Necklace and earrings: Milir Jewelry. Necklace: Adobe.
MALA SANTA is an existential affirmation. It is the response of a creator who rejects binary categories and embraces feminine complexity without concession. This state of being present in every garment and visual gesture blurs moral judgment to make space for lived experience. The woman who inhabits MALA SANTA does not apologize for her strength, nor does she ask permission for her sensitivity.
Earrings: Mahrukh Akuly. Black gown + Gloves: Idan Cohen. White shawl: Atelier Zuhra.
Duality, so often feared by reductive narratives becomes a creative principle: pulsating red, authoritative black, conscious white, ceremonial gold.
Each material, each hand-painted stroke, forms a layer of meaning that transcends fashion to become storytelling. What might be perceived as contradiction becomes, in AMARA’s narrative, wholeness. What appears as tension reveals itself as presence.
Jacket & pants: Amara. Top: Stolen Stores. Earrings: Adiba. Shoes: United Nude.
From Mexico to Paris: A Tribute to Femininity
Over the past year, AMARA has brought MALA SANTA to cities that represent distinct yet complementary cultural poles. In Mexico, her language resonated deeply with a community that understands self-expression as an act of resistance. There, the garment becomes an extension of emotional identity not merely of silhouette a tribute to both the strength and the inherent delicacy of womanhood.
Top: Stolen Stores. Skirt: Amara. Earrings: Burkinabaé. Shoes: United Nude.
In Paris, La Mexicaine revealed a more ancestral and political reading: a historical femininity reinterpreted through a contemporary lens. Inspired by iconic figures such as María Félix, the collection was received as a legitimate contribution to the global fashion discourse, understood not as exoticism, but as aesthetic and conceptual authorship.
Art, Identity, and Empowerment
Each piece is an inscription of history, memory, and desire. Through her work, colors, textures, materials, and visual effects function simultaneously as commentary and as mirror, inviting those who experience them to recognize their own strength and complexity.
LEFT | Sheer Top: Amara. Dress: Stolen Stores. Earrings: Ariel Taub. Necklaces: Arsis. RIGHT | Sheer Top: Amara. Dress: Stolen Stores. Necklace: Milir Jewelry. Necklace: Adiba. Necklace and earrings: Arsis.
In an era where fashion is increasingly ephemeral and volatile, MALA SANTA proposes a stillness charged with meaning, where beauty emerges from the integration of opposites, not from their denial. This approach has positioned AMARA not only as an influential designer, but as an author of aesthetic and social discourse, whose creative ecosystem extends beyond runways and fashion columns to safeguard a manifesto embodied in form.
LEFT | Sheer Top: Amara. Dress: Stolen Stores. Earrings: Ariel Taub. Necklaces: Arsis. RIGHT | Sheer Top: Amara. Dress: Stolen Stores. Necklace: Milir Jewelry. Necklace: Adiba. Necklace and earrings: Arsis.
The Manifesto as Identity
“I am neither bad nor saint, only woman, the one I choose to be.”
This phrase could be read as a slogan. Within AMARA’s universe, it is a system of thought.
Crop top: Stolen Stores. Skirt: Karolina’s Kingdom Spain. Puffy Jacket: Atelier Zuhra. Necklaces: Naimah.
It is the principle that transforms each painting and each collection into a reflection on life. A manifesto. A way of naming oneself before the world without fear of contradiction or paradox. Because embracing complexity is not confusion; it is clarity. And within that clarity lies a different kind of power: the power of self-designation, conscious visibility, and uncompromising presence.
Crop top: Stolen Stores. Skirt: Karolina’s Kingdom Spain. Puffy Jacket: Atelier Zuhra. Necklaces: Naimah.
AMARA’s work is an invitation to recognize women as complete subjects of their own histories, rather than as figures fragmented by external expectations. A mirror of feminine power.
FASHION can be thought.
Femininity can be MANIFESTO.
Crop top: Stolen Stores. Skirt: Karolina’s Kingdom Spain. Puffy Jacket: Atelier Zuhra. Necklaces: Naimah.
And being a woman can be a declaration of intention—without the need for explanation.
AMARA’s journey in the fashion world continues. The presentation of her artistic state of being, the revelation of her internal creative process, upcoming sensory art exhibitions, and the storytelling of the Mexican designer can be explored at www.amaraartbx.com and on @amara.artx and @amara.artbx. Her fusion of art and fashion leaves us both inspired and intrigued, eager to see what story she will tell in her next collection.
Corset & bow: Gert-Johan Coetzee. Skirt: Amara. Earrings: Vintage Fusion Jewelry.
Muse & Creative Direction: AMARA @amara.artx.
Photography & Creative Direction: Reinhardt Kenneth @reinhardtkenneth.
Model: Maureen Wroblewitz @mauwrob.
Fashion Stylist: Michelle Wu @michellewustyle.
Hair & Makeup: Jael Serrano @serranostudiosla.
HMUA Assistant: Crystal Rox @crystalroxmakeup.
Lighting Director: Hugo Arvizu @arvizu_arts.
Digitech: Suimay Lee @suimaylee.
Photographer’s Assistant: Aminah Muhammad @aminahmuhamm.
Harper’s Bazaar Vietnam
HarHarper’s Bazaar Vietnam
