High-end fashion carries an air of exclusivity. However, that doesn’t mean it must be cold, distant, or aloof. At least, that’s how Latris Latrelle sees it. As the founder of Front Row Luxury Events, this industry visionary takes you on an awe-inspiring excursion into a world where couture, history, and elite social access intersect, from the grandeur of Valentine’s in Versailles to intimate showcases like The Secret Garden.
A battle for life inspires a new career
Latris Latrelle Oliveira grew up in New York , surrounded by fashion. As the home of top fashion brands, retailers, ateliers, manufacturers, and schools, it’s no surprise she entered the industry. Her speciality? Lingerie design. As the brains behind Pretty Posh Lingerie, she crafted couture pieces that celebrated femininity, elegance, and sensuality. However, in 2019, her life would take an unexpected turn.
In that year, the talented designer battled cancer. Instead of feeling defeated, she turned the struggle into a new lease on life. “Never give up, stay the course, and let no one project fear onto you—not even disease,” she says. While she continued designing during her treatment and showcasing in Paris, Her vision expanded.
The lingerie designer channeled her passion into creating unparalleled luxury experiences. She seized upon an opportunity to merge the artistry of couture with the exclusivity of high-end events. Since then, Latrelle has emerged as a sought-after luxury event curator and brand strategist. She has overcome the challenge of balancing heritage with modern luxury within an ultra-exclusive industry.
Versailles makes the heart flutter
Latrelle’s latest business venture is Front Row Luxury Events. The company provides access to elite fashion circles and exclusive networking opportunities. Specifically, it caters to those seeking to indulge in curated moments that fuse historical opulence with contemporary fashion.
Take the Valentine’s in Versailles Lingerie show. SHUBA magazine covered this breathtaking event hosted at the legendary Waldorf Astoria. This production brings together elite designers, couture lingerie brands , Parisienne Zimma (UK) Soreil Handmade Lingerie (Columbia) Siren Intimates (Ukraine.) Global brands curated for an audience of affluent travelers, fashion insiders, and fine hospitality connoisseurs. However, attendees aren’t merely guests. Instead, they’re participants in a fashion experience where every detail, From the entrance to the venue (Peacock Alley) and even its ballroom (Clemenceau) Known for its space in world history for the Treaty of Versailles. An intricate piece of paying homage to the regal city & respect for the arts through its infinite influence worldwide.
Lingerie as couture
High fashion has long celebrated couture gowns and statement pieces. But now, Latrelle has elevated lingerie to the same status. She has transformed how people view these delicate undergarments with newly added events such as The Secret Garden and The Affair.
Each event is an intimate showcase that reimagines lingerie as a luxurious encounter. These events provide designers and high-profile guests with front-row fashion access to the allure of a couture lingerie showcase.
Hidden secrets in France
What’s next for Front Row Luxury Events? Well, that’s a closely guarded secret. However, whispers persist surrounding upcoming Paris luxury collaborations. If this occurs, you can expect Latrelle’s brand to merge classic and contemporary French elegance in a new way.
In the meantime, Latris Latrelle has aspirations to expand showcases worldwide. This bold move can cement lingerie couture within haute fashion. Additionally, there’s anticipation that Valentine’s in Versailles will become an annual landmark event.
Harper’s Bazaar Vietnam
