For more than three decades, Hanan Bakri @hananbakrimycouture has developed a fashion language defined by precision, restraint and quiet strength. Based in Amman and active across Jordan, Dubai and Qatar, the Jordanian designer has built a path that goes beyond seasonal logic, focusing instead on a timeless idea of elegance and a profound understanding of femininity.
Her creative vision emerges from the meeting point between contemporary couture and Arab tradition, not as a decorative reference, but as a cultural and identity-driven structure. Her designs translate this dialogue into modern, fluid and intentional silhouettes, created to enhance the woman who wears them without ever overpowering her, leaving space for personality, posture and presence.
This aesthetic found an international stage during Milan Fashion Week, on the occasion of the **20th Edition of *Fashion Art and More***, a luxury platform dedicated to high fashion and couture brand positioning.
Within a refined, curated setting, Hanan Bakri’s collection expressed her vision with clarity, highlighting the balance between heritage, couture craftsmanship and contemporary sensibility.
The collection stands out for its harmonious dialogue between structure and fluidity. The dresses follow the natural movement of the body, while precious fabrics capture the light with discretion. Embroidery, appliqués and artisanal workmanship are integrated with measured sophistication, creating a visual richness that is never excessive, yet deeply luxurious.
Colour becomes an essential part of the narrative, moving between deep, luminous tones and more ethereal shades. Soft draping, delicate straps and architectural bodices coexist seamlessly, creating a subtle balance between strength and sensuality.
Every detail, from hand-applied crystals to metallic accents and elaborate textures, helps define an aesthetic that is coherent, elegant and enduring.
What distinguishes Hanan Bakri’s work is the consistency of her vision. In an industry dominated by speed and constant change, the designer chooses depth, quality and coherence.
Her collections do not pursue immediate impact, they are designed to last, speaking to women who recognise the value of craftsmanship, care and authenticity.
Presented during Milan Fashion Week within *Fashion Art and More*, Hanan Bakri continues to shape a couture identity capable of crossing geographical boundaries. Her work speaks to a global woman who experiences fashion as an expression of culture, self-awareness and confidence.
Through her creations, femininity is never about excess, but about balance. An elegance that does not need to impose itself, because it naturally draws attention.
To discover the designer’s creative world: www.hananbakri.com
Sabrina Spinelli | Brand Manager.
Art Director & Founder @wellnessforyoufashion | Luxury Event @eventfashionartandmore.
Photographer & Retoucher: Svetlana Lucia Grishina @svetlana_grishina_photo.
Fashion Show Coordinator: @andrea_dalla_mura_show_fashion.
Fashion Stylist: @nicolezampedri.stylist.
Wardrobe Assistant: @glaminsidefashion.
Makeup & Hair Style: @enifaccademy @idolasaloon.
Models: @natalia__mandryk | @bianco_annaa | @novyk_nl | @valerie.kinley | @alina__amour
Designer: Hanan Bakri @hananbakrimycouture
Harper’s Bazaar Vietnam
