The brand story of Angeline Perfume is one of passion, grit, and a love for all things fragrant. Its founder, a young woman with an adventurous spirit, found inspiration during her travels from Spain’s lively streets to the scented fields of Grasse, France, the heart of modern perfumery. Determined to share her love for unique scents, she turned her experiences into perfumes that resonate on a personal level.
Luxury without the price tag
Angeline Perfume has reached its current position by making luxury scents widely accessible without diluting their essence. The secret to this? A digital-first strategy that eliminates traditional retail overheads, allowing the brand to offer high–quality fragrances at prices that invite rather than intimidate.
With an online platform at its core, Angeline Perfume reaches out to a global audience, particularly the younger generations who are digitally native and value experiences over possessions. Such a strategy cuts costs and aligns with the modern consumer’s desire for convenience and personalization.
“We wanted to bring the art of perfumery into more hands, not keep it as an occasional indulgence,” says the founder, whose vision has always been to spread her love for the scent experience.
A blend of heritage and modern vibes
Each bottle of Angeline Perfume is a mix of Spanish vibrancy and French sophistication. They use the finest natural ingredients sourced from Grasse, ensuring their fragrances are rich and authentic while adding a modern twist. Every scent tells a story, sparking emotions and memories with just one spray.
Angeline Perfume isn’t about copying old classics — it’s about celebrating them while creating something new. “Our scents are reminders of the potential within us all,” says the founder.
Their careful crafting process, from selecting raw materials to perfecting the final blend, reflects their dedication to quality. “Perseverance in creation leads to greatness. Each of our creations is meant to mature as it remains on the wearer’s skin, allowing it to develop throughout the day,” she notes.
With its fresh take on luxury and a passionate team behind the scenes, Angeline Perfume has captivated fragrance lovers everywhere. Fans eagerly await the next unforgettable scent this innovative brand will create.
Harper’s Bazaar Vietnam
