2023 marks the birth of VINHS, a brand that embodies the contemporary evolution of luxury streetwear, deeply rooted in the 90s American hip-hop culture. This label, born from the creative mind of Sony Vinh, draws inspiration from icons such as 2Pac and Notorious B.I.G., bringing this authentic and powerful aesthetic into today’s fashion world. Oversized T-shirts, deconstructed silhouettes, and caps that recall generational posters come together in a collection that pays homage while innovating.
The Empire State Building Collection: A Symbol of Greatness
The highlight of the new season is the Empire State Building collection, a true homage to strength and ambition. At the heart of this line is a unique and iconic image: a photo taken in February 2023 that merges the lower part of Sony Vinh’s face with the majestic profile of the famous New York skyscraper.
This image not only captures the spirit of the brand, but it also reflects the very essence of challenge and growth. Like the Empire State Building, VINHS aims to establish itself in the fashion world, becoming a stable and admired reference.
From Origins to the Future
Before becoming VINHS, the brand had already made a name for itself under the name Vinhscouture, born in 2015 with two boutiques in Île-de-France. Known for its asymmetrical shirts, it was appreciated for its sartorial originality, so much so that it created a loyal clientele that still follows the brand’s evolution today. With a new sophisticated logo and a redefined identity, VINHS has returned to the spotlight, combining the best of streetwear with sartorial luxury.
Uncompromising Quality at the Heart of the Brand VINHS
For VINHS, quality is not an option, it’s a necessity. Each piece is made from 100% premium cotton, with a weight of 230 g/m², ensuring unique durability and resistance. The heat transfer and embroidery techniques are carried out in Italy, synonymous with the craftsmanship excellence that distinguishes each piece in the collection. The result? Garments that not only look luxurious but also provide an impeccable wearing experience.
The “La Renaissance” Bag: Icon of Elegance and Strength
Among the most coveted pieces of the VINHS collection, the “La Renaissance” bag stands out as a true symbol of strength and refinement. Made from the highest quality calfskin, its classic rectangular shape is enhanced by a stainless steel closure bearing the VINHS logo, a detail that blends aesthetics and functionality. This accessory is not just a style complement but a statement of intent: VINHS aims to create timeless luxury icons, just like its cultural inspirations.
A Look Towards the Future
VINHS’ vision goes far beyond simple streetwear. The brand is establishing itself as one of the most innovative voices on the contemporary scene, redefining the boundaries between luxury and street fashion. “Today, streetwear is no longer a concept associated with neglect,” says Sony Vinh, “but a style statement that each generation can make their own.” With its eyes set on the future, VINHS continues to innovate, explore, and challenge preconceived ideas, creating a bridge between everyday comfort and avant-garde elegance.
The brand’s international expansion, already present in major European cities and ready to conquer the Asian and American markets, reflects its aspiration to become a global reference. VINHS is paving a new way in fashion, where streetwear becomes synonymous with luxury, without compromise.
Art Director: Sabrina Spinelli @wellnessforyoufashion.
Photographer / Producer / Retouch: Svetlana Lucia Grishina @svetlana_grishina_photo.
Brand: VINHS @sony_vinh | www.vinhstore.fr.
Stylist: Nicole Zampedri @nicolezampedri.
MUAH: Anna @anna_makeup_roma.
Models: Tatiana Romanova @serega_romanova and Kirill @kirill_milanomodel.
Harper’s Bazaar Vietnam
