For make-up artist Willie Huang, beauty has always been more than surface. It’s a quiet form of expression, a way to reveal mood, memory, even identity.
Now working in New York, Willie brings a distinct sensitivity to his craft, shaped by a cross-cultural perspective and an instinct for storytelling through detail. His work flows effortlessly between fashion, film, and music videos, often defined by luminous skin, soft contrast, and an intimacy that draws you in rather than dresses you up. In this conversation, Willie shares the early impressions that shaped his artistic voice, how he collaborates on set, and why make-up, for him, is ultimately about connection.
Harper’s Bazaar Vietnam (HBZVN): Tell me about your background and what your childhood was like. Did you always have an interest in makeup?
WILLIE HUANG: My background is rooted in a creative and multicultural environment, which played a significant role in shaping my early impressions of beauty and artistry. As a child, I was surrounded by loving female members of my family, watching them style themselves growing up. My initial interest in makeup developed gradually. I was always fascinated by how makeup could transform not just appearances, but also confidence and mood.
HBZVN: What is your first beauty memory?
WILLIE HUANG: One of my earliest beauty memories is watching my mother getting ready for special occasions. The care she put into every step – the scent of her foundation, the soft sound of lipstick clicking shut, – felt almost like a quiet ritual. It stayed with me.
HBZVN: You have a background that blends Eastern and Western aesthetics—how does that global perspective show up in your work?
WILLIE HUANG: I love doing no-makeup makeup, which is more skin-like and emphasizes the features. Ultimately, my global perspective lets me create makeup looks that are inclusive, innovative, and personal. It’s about celebrating beauty in all its forms and making every client feel seen and empowered, no matter where they come from.
HBZVN: What’s your creative process like when you begin developing a look for a shoot or character?
WILLIE HUANG: My creative process begins with deeply understanding the character or concept, which helps shape the overall vision. I gather inspiration through mood boards and references, exploring colors, textures, and styles that align with the story. Sketching and experimenting allow me to refine ideas, while collaboration with the team ensures the look feels authentic and cohesive. Feedback and adjustments are essential before final execution, where spontaneity can add unexpected depth. This blend of research, creativity, and teamwork helps me develop compelling, unique looks that resonate with the narrative and audience.
HBZVN: How do you work with photographers, stylists, and hair artists to ensure a shared visual direction?
WILLIE HUANG: To ensure a shared visual direction with photographers, stylists, and hair artists, I start with clear communication of the concept and use mood boards to align everyone’s vision. I encourage collaboration by involving each expert early, respecting their input, and leveraging their strengths. Maintaining an open dialogue during the shoot allows for real-time adjustments and keeps the project cohesive. This approach fosters mutual respect, clarity, and creative synergy, resulting in a unified and impactful visual outcome.
HBZVN: Where do you look for inspiration?
WILLIE HUANG: Mostly in art galleries, museums, or on Instagram hashtags, Pinterest, or Google. It depends on the concept.
HBZVN: Can you tell us about a time when makeup played a key role in telling a visual story?
WILLIE HUANG: There was a moment when facial expression became the centerpiece of storytelling, and in that moment, makeup transcended mere aesthetics. It became a powerful tool, shaping not only how a character looked but also how they felt and evolved. Through carefully crafted designs, makeup artists could communicate emotion, reveal personality, and signal transformation. In this way, makeup served as a bridge between the actor’s performance and the audience’s understanding, making every glance and gesture resonate with deeper meaning.
HBZVN: What are your must-have products when you’re on set or preparing a kit?
WILLIE HUANG: Embryolisse Multifunction Daily Moisturizer, RCMA Series Favorites 5 Shade Palettes Adjuster, MAC Extended Play Gigablack Lash Mascara, D-UP Eyelashes Fixer, e.l.f. Clear Brow Shaping Wax, Laura Mercier Translucent Loose Setting Powder, and ONE/SIZE On ’Til Dawn Waterproof Setting Spray.
Harper’s Bazaar Vietnam
